About
SHB Individual Marketing & Advertising was founded by Stephan Bausback. After school in England, business administration and marketing studies in Germany and the USA, stations at Bertelsmann, Ogilvy, Grey and Ted Bates Group. After 20 years of Direct Marketing under his own flag, reset as a boutique agency with a focus on strategy, own projects and e-business.
Nothing is creative unless it sells focusses on the essentials. Actionism kills. The better strategy forces the competition into the copycat position. Differentiation and prioritisation lead to Individual Marketing. Effectively implemented with 3x3: Focus on 3 core messages and 3 core target groups.
Less is more. SHB offers a lean consulting and coaching product. Not a program for departmental groups and worriers' meetings, but fast results for decision-makers. Ruthless analysis, pragmatic implementation. Essence instead of mass. Tabula Rasa as the basis for an effective reset. We deliver briefings that specialists implement. Including copywriting with words that sell.
Success requires regular resets and sometimes back to zero. Resetting and relaunching means questioning the fundamentals in order to define something new: Potential to disrupt.